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    Blog: Multicultural, Not Just Multilingual

    Blog for translators and translation clients by Louise Souter. Advice on how to get the best from your translation services and help reach a global audience.
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    2. Blog: Multicultural, Not Just Multilingual

    How to promote your hotel using marketing translation

    • Post author:Louise Souter
    • Post category:Hospitality Translation/Marketing Translation/Tourism Translation/Transcreation
    • Post comments:0 Comments

    What is marketing translation for the hospitality industry? Marketing content produced by the hospitality and tourism industry includes: Blog content…

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    AI for Translation: A Review of the DELTA-AI course

    • Post author:Louise Souter
    • Post category:Computer-Assisted Translation
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    In March 2024 I took LION Translation Academy's Delivering Excellence in the Age of AI (DELTA-AI). I liked the sound…

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    A Review of the Expert in SEO & SEA Localization and Content Creation Course

    • Post author:Louise Souter
    • Post category:Marketing Translation
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    In June 2023, I completed the Expert in SEO & SEA Localization and Content Creation (II Edition) course by TranslaStars.…

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    Website translation: how to create a better experience for international customers

    • Post author:Louise Souter
    • Post category:Business Translation/Marketing Translation
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    If you want to connect with customers in new markets, translating your website is one of the best ways to…

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    A Review of the CMP Copywriting Course

    • Post author:Louise Souter
    • Post category:Copywriting
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    An excellent course for aspiring copywriters In 2018 I completed the College of Media and Publishing’s Copywriting Diploma.   Why…

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    What’s an Expert Translator?

    • Post author:Louise Souter
    • Post category:General Translation Advice
    • Post comments:1 Comment

    Many blogs and articles talk about translators positioning themselves as experts. However, is it possible for a translator to become…

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    How to Succeed at Annual Report Translation

    • Post author:Louise Souter
    • Post category:Business Translation
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    Most companies have to prepare annual reports. In addition to writing these reports if your company operates in more than…

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    A Review of “Financial Markets and Accounting for Translators”

    • Post author:Louise Souter
    • Post category:Business Translation
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    On 26th - 30th October I "attended" a Financial Markets and Accounting for Translators course ran by eCPD Webinars. This…

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    Are Poor Translations Losing Your Tourism Business Customers?

    • Post author:Louise Souter
    • Post category:Hospitality Translation/Tourism Translation
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    (Updated October 2025) Why having travel information translated is important for tourists According to Fine and Country, 18.4 million British…

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    Should you work with a translation agency?

    • Post author:Louise Souter
    • Post category:General Translation Advice
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    Advantages of working with a translation agency There's no denying that translation agencies can be useful. From a client's point…

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    Recent Translation Articles

    • How to promote your hotel using marketing translation
    • AI for Translation: A Review of the DELTA-AI course
    • A Review of the Expert in SEO & SEA Localization and Content Creation Course
    • Website translation: how to create a better experience for international customers
    • A Review of the CMP Copywriting Course

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